How Lens Packages Keep Things
Simple For My Patients and Staff
Steven Sloan, OD
At a staff meeting many years ago, we talked about the biggest concerns our opticians had in trying to educate patients on lens options and actually completing the order. The answer was the add-ons to the basic lens. When the staff talked to patients about one add-on after another, it was confusing and it caused patients to focus on the price tag rather than the benefits.
We were losing patients with confusing extra charges.