Aug 30, 2021Doctor Driven Dispensing: What Great Vision Shares with Great MusicThe relationship between a musical score and its performance is similar to the relationship between a prescription and a pair of glasses.
Jul 6, 2021The Foundation of Stellar Customer Service in Your PracticeAs an optometry practice, most if not all of your competition is advertising a similar message: quality eye care and the best customer...
Jun 15, 2021The Road to the OpticalWho is responsible for eyewear sales in a practice? The obvious answer is the optical staff. Most dispensing opticians are very good at...
Apr 13, 2021Generating Word-of-Mouth Marketing for Your Practice Positive word-of-mouth marketing is undoubtedly the most powerful and least expensive way to advertise your business.
Apr 1, 2021How I Protect My Patients from Harmful Blue Light Dr. Bradley Schwartz of Oneoto Valley Family Eye Care shares why blue light protection is important in maintaining healthy vision.
Nov 18, 2019Are you Making the Best First Impression? Part Two: Your Website.Last month, we talked about the importance of making a good first impression over the phone. But today, many people will form their...
Nov 11, 2019Are you Making the Best First Impression? Part One: The PhoneIt is instinctual for us to make judgments about whether the people we encounter are friends or foes. This instinct was vital to us in...
Oct 17, 2019California Declares Blue Light Awareness DayCalifornia has created many of the iconic products and technologies that have spurred the digital revolution, which, in turn, has exposed...