For a limited time, Essilor is offering interest-free financing to qualifying patients to further “the company’s interest in driving more patients to independent eyecare.” They say their surveys show that 43% of patients are interested in the program. (Surveys also consistently show that 40% of consumers are interested in buying photochromic lenses, but less than 20% actually do.)
But what does this program really tell consumers about the cost of premium, branded eyewear? That it’s in the category of products and services (including cars and braces) that you can’t afford to pay for up front. In a time when eyewear is so widely available for a low price, does that really drive business to you? And if this financing allows your supplier to collect your patients’ contact information, how does that benefit you?
While a financing may be beneficial in certain cases, it is not a long-term solution. The solution is to provide you with premium-quality, high-technology eyewear for what the premium brands should be charging you, which is about 40-50% less than you’re paying. That allows you to offer your patients the best for a price they can afford without taking out a loan, which will keep more of them in your optical while maintaining your profitability. And that’s why we're here!