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GSRx - Uncompromising Clarity
  • Home
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Uncompromising Clarity

Thanks to Essilor, buying eyeglasses can be like buying a car

4/13/2017

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For a limited time, Essilor is offering interest-free financing to qualifying patients to further “the company’s interest in driving more patients to independent eyecare.” They say their surveys show that 43% of patients are interested in the program. (Surveys also consistently show that 40% of consumers are interested in buying photochromic lenses, but less than 20% actually do.)


But what does this program really tell consumers about the cost of premium, branded eyewear?  That it’s in the category of products and services (including cars and braces) that you can’t afford to pay for up front.  In a time when eyewear is so widely available for a low price, does that really drive business to you?  And if this financing allows your supplier to collect your patients’ contact information, how does that benefit you?
​


While a financing may be beneficial in certain cases, it is not a long-term solution.  The solution is to provide you with premium-quality, high-technology eyewear for what the premium brands should be charging you, which is about 40-50% less than you’re paying. That allows you to offer your patients the best for a price they can afford without taking out a loan, which will keep more of them in your optical while maintaining your profitability.  And that’s why we're here!
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  • Home
  • About
    • Manifesto
    • Meet the Team
    • Contact
  • Products & Programs
    • Lenses >
      • epik™ Lens Series
      • PolyTrue™ Lenses
      • Unity® >
        • Progressive
        • Single Vision
        • Computer Vision
    • Non-Glare Coatings >
      • Infinity® Non-Glare
      • VSP Unity® Coatings
    • UVhp™ UV Hyper-Protection
    • Safety Program
    • Social Media Program
    • Proper Optics Family Vision Plan
    • On-Hold Messaging
    • GSRx Lens & Coating Codes
    • GSRx Tint Codes
  • Price Lists
    • GSRx Price List
    • Unity & Zeiss Price List / Options Pricing
    • Safety Program Price List
  • Info For Offices
    • Order Lenses
    • Track Order
    • Insurance
    • Rx Form
    • Credit Application
    • Epik Lens Wipes
    • GSRx Team Portal
    • Event Calendar
  • Proper Optics
    • Proper Optics
    • Proper Optics Info Booklet
    • Family Vision Plan >
      • Overview of Program
      • Downloadable Sample Materials
    • Proper Optics TV >
      • Why You Need GSRx and Proper Optics
      • How to Succeed with Proper Optics
      • What Proper Optics Can Do For Your Patients
    • Proper Optics Cooperation Agreement
  • Testimonials
  • Blog