According to Vision Monday, “Essilor is abandoning traditional methods of developing and designing products in favor of an innovative, customer-driven approach.”
The former approach, based on “technique and know how, physical and chemical properties, engineering and optical design” has been replaced by a focus on “consumer segments,” which consist of “kids and teens” between ages 0 and 18; “young adults” aged 19 to 44 year-old; “midlife” people ages 44 to 64, “seniors” who are 65 years old and older, and “NextGen” consumers who lack easy access to eyewear and eyecare. The first fruits of this new design approach will be launched later this year.
Like other lens providers, GSRx already has lens designs tailored for each of these segments: SV and epik FFSV (kids and teens), epik DRV (young adults), and epik progressives (“midlife” people and “seniors,” aka presbyopes.) These products cost you about half the price of big-brand lenses. So it’s fair to ask why you’re paying so much more for branded products: to fund true innovation that helps your patients, or marketing that helps their brand?
Read the full story here. Read CEO Dave Jochims’ comments on the Essilor Luxottica merger here.