Sometimes the things we know the most about are the hardest to explain. I once spent some time talking to a sales VP for a company that made highly sophisticated medical devices, and he said something that struck me: “Our best salesperson is the one who knows the least about the product.” It seems strange, but there’s a good reason for it: the sales rep didn’t get buried in the technical explanations of how the equipment worked; instead, he focused on what it did better than other devices of its type.
The same rule applies when we talk about eyeglass lenses. We may know exactly why this one works better than others, but explaining it to patients may cause their eyes to roll into their heads, or make them feel like you’re just trying to intimidate them into buying a more expensive pair. It may be obvious to us that a wider distance zone with lower peripheral astigmatism is a good thing, but it probably isn’t to them.
Instead, focus on top-line benefits and keep them as simple as possible:
Every now and then, of course, you’ll encounter a patient who wants to know how the lens or coating delivers the benefit. In that case, it’s good to have a sentence or two about the technology in your back pocket. But unless the patient asks, just stick talk about the benefit that the patient will experience.
GSRx is proud to announce our new partnership with Armourx, the safety eyewear provider that is setting a new standard for comfort and style. And GSRx is offering their great products at the affordable prices you’ve come to expect from us!
Armourx offers a full line of lens designs, including single vision, bi-and trifocals, two styles of progressives and office lenses, in materials ranging from CR to 1.67*. Options include Infinity(R) Safety AR, PrevaBlue(R) Safety, and Transitions(R). Your patients can choose from 18 Armourx traditional and wraparound frame styles. We also offer safety frames from Titmus and Wiley X(R).
GSRx lets you jump-start your safety eyewear business. Your patients will love the style, and you’ll love our prices! For more information, contact your GSRx Account Manager or call us at 800-833-4779.
*Material availability varies by design