For a limited time, Essilor is offering interest-free financing to qualifying patients to further “the company’s interest in driving more patients to independent eyecare.” They say their surveys show that 43% of patients are interested in the program. (Surveys also consistently show that 40% of consumers are interested in buying photochromic lenses, but less than 20% actually do.)
But what does this program really tell consumers about the cost of premium, branded eyewear? That it’s in the category of products and services (including cars and braces) that you can’t afford to pay for up front. In a time when eyewear is so widely available for a low price, does that really drive business to you? And if this financing allows your supplier to collect your patients’ contact information, how does that benefit you?
While a financing may be beneficial in certain cases, it is not a long-term solution. The solution is to provide you with premium-quality, high-technology eyewear for what the premium brands should be charging you, which is about 40-50% less than you’re paying. That allows you to offer your patients the best for a price they can afford without taking out a loan, which will keep more of them in your optical while maintaining your profitability. And that’s why we're here!
We love polycarbonate for its impact resistance and light weight, but we also know its weaknesses: reduced optical quality compared to other materials and a tendency to crack and chip. But poly doesn’t have to be that way, which is why we’re proud to offer PolyTrue on our entire epik™ lens series.
The difference between PolyTrue and ordinary poly is not so much in the material itself (it’s still poly), as in the way the lenses are made. The injection-molding process used for ordinary poly creates internal stresses in the material that can create birefringence (the “oil slick” effect). PolyTrue is made using a new process (ECM-9™) that virtually eliminates stress distortion and birefringence.This process also increases the integrity of the lens, which drastically reduces the likelihood of chipping and cracking and makes PolyTrue an option for drill-mounts.
But wait – there’s more! PolyTrue lenses use an advanced aspheric/atoric design that is up to 14% thinner and and 27% lighter than standard polycarbonate. If you’re dispensing polycarbonate lenses (and we bet you are), give your patients the best with Polytrue.